Hey Reader, One of the biggest mistakes I see new businesses make is investing in a website and then… not using it. It’s kind of like paying to put up a beautiful billboard on the wrong side of a one-way street in the middle of nowhere. 🧐 The billboard might be gorgeous, but if nobody drives by, it can't do its job. First things first... Before you focus on driving traffic, make sure your website is worth sending people to. It should: ✔️ be built intentionally✔️ speak directly to your ideal...
about 1 month ago • 2 min read
Quick check-in, Reader. If your sale isn’t going the way you hoped so far, don’t panic. Day 2 is often just as strong (or stronger) than Day 1. 👉 Here are a few quick wins you can do today. 1. Resend your email to unopens This is one of the easiest ways to boost results. Take a top-performing email from the past (not the sale), and: tweak the subject line update the intro + closing with sale details resend it to people who didn’t open it initially (if it's been a long time, you can resend to...
about 2 months ago • 1 min read
Hey Reader, let's talk websites. Do you have a website that feels a little... dusty? Or maybe you've heard websites are great for teachers and tutors, but you aren't quite sure what you'd even put on one? This email is going to help you use your website to drive conversions (aka make 💰)! Recently, I was reviewing a website for a teacher who creates foreign language and social studies resources on TPT. She also shares ideas for bringing global connections into the classroom. At first glance,...
5 months ago • 2 min read
Have you been following along as we've spent the last few weeks talking about how to diagnose a decline in TPT sales, Reader? Sometimes the issue is traffic. Sometimes it’s market shifts.Sometimes it’s pricing. But very often the problem is much simpler: Your product listing isn’t doing enough work for you. When a buyer lands on your listing, you have a few seconds to answer three questions: Is this the exact resource I need? Will it solve my classroom problem? Can I trust the person who made...
6 months ago • 4 min read
Hey Reader, Two weeks ago, I shared a question from a seller whose TPT store has been around since 2013. After years of steady growth, his sales dropped about 40% last year. A lot of sellers are feeling similar shifts right now, and it can be tempting to jump straight to conclusions: Maybe it’s AI.Maybe the marketplace is too crowded.Maybe teachers are just buying less. All of those can for sure play a role in declining sales, but that doesn't mean your store is doomed! The most helpful next...
6 months ago • 4 min read
A reader recently asked me a question I suspect a lot of sellers are wondering about, Reader. He told me his TPT store has been around since 2013 and has done well for years… but sales were down 40% last year, possibly due to AI and the increasingly crowded TPT marketplace. 😓 It’s a fair concern. AI tools are making it easier than ever to create products quickly, which means the marketplace is getting more crowded. ➡️ But here’s the good news: AI can’t replace real classroom experience, which...
6 months ago • 4 min read
What if 80% of your results came from just 20% of your effort, Reader? I didn’t learn that concept from a business book. I learned it as a very tired mama, building a business during nap times, late nights, and whatever pockets of time I could find. I didn’t have endless hours. I didn’t have the option to “just work more.” And as my family grew, those constraints didn’t go away... they exploded. 😖 One of my favorite pictures, 2021. Dark out, after bath jammies, two (not so helpful) helpers,...
8 months ago • 1 min read
There’s a pattern I keep noticing when I review websites, sales pages, and TPT listings. The product is good.The idea makes sense.The offer should be selling. But something in the copy creates just enough friction that people hesitate instead of clicking “buy.” 🤔 And more often than not, it isn’t the product itself that isn't closing sales... it’s how the product is being explained. Here are five copy mistakes I see all the time and quick fixes you can apply right away, Reader. 🚫 Mistake #1:...
8 months ago • 2 min read
Hey Reader, I’ve been hearing the same question from so many business owners lately: “Is blogging even worth it anymore? 😩” Between AI tools, Google’s AI overviews, and constantly changing social algorithms, it’s easy to feel like your content isn’t getting the same traction it used to. But here’s the truth: Content marketing isn’t disappearing. It’s evolving. I was listening to a podcast on one of my runs (always learning!) and the guest was discussing how content has always been part of how...
9 months ago • 3 min read
Your products are ready, your emails are written, and now it’s time to make sure people see them, Reader. 👀 But here’s the truth... during Black Friday / Cyber Monday week, feeds are crowded and every other post is a sale announcement. So how do you promote your offers without feeling repetitive or pushy? ⚠️ Heads-up: this email looks long because it includes examples, but it’s worth the read! 📝 The Engagement Formula for Sale Posts You don’t have to shout “SALE! SALE! SALE!” in every post....
10 months ago • 3 min read